Marketing, Sales & Services
Marketing, sales, and service are all based on the concepts of customer acquisition and customer retention.
They deal with different parts of the customer experience, but they’re all essential in keeping a company viable.
Marketing kicks off the customer experience by turning curious parties into sales leads.
Sales takes that lead and works with them to turn them into a paying customer.
Service (sometimes called customer success) makes sure that customer stays happy and sticks with the company for as long as possible.
In that respect, every company needs employees who represent each of these three areas.
CTE preps students for the basics in each of these specialties and helps them combine their skills to form a successful customer experience.